The United States Tennis Association engaged with HangarFour to expand the reach of the US Open Tennis Championship by creating the first-ever US Open Experience. Inspired by the USTA Billie Jean King National Tennis Center grounds, the event featured a full-size playable court, replica Unisphere, a variety of sponsor activations, and a main stage where the inaugural Live Draw Ceremony took place.
Agency: HangarFour
Lead Designer: Margo Puette