Capitalizing on Jenna Lyon's notable fashion career, we introduced a new audience to the style maven through an initiative developed to coincide with the premiere of HBO Max’s latest show, “Stylish with Jenna Lyons".
Taking recognizable fashion motifs—polaroids, collages, mood boards and photo archive boxes—and incorporating elements of Jenna’s own personal style, The Gathery created a memorable keepsake sent to Jenna’s own inner circle, press and notable HBO viewers.
Agency: The Gathery
Creative Director: Luigi Tadini
Designer: Margo Puette