AWESTRUCK partnered with VH1 to promote their second season of “Dating Naked” by creating an interactive, pull-tab billboard that invited consumers to undress the stars and landscape by pulling off tabs that featured a variety of “naked”-themed prizes on the back. The program received extensive press coverage, won a Gold PROMAX award for “Best Experiential” and a Silver OBIE award.
Agency: AWESTRUCK Marketing Group
Lead Designer: Margo Puette